Updated: Jul 8, 2021
In 2020, e-commerce surged from comprising 14 percent of global sales to 22 percent, and that growth is expected to continue. As online shopping becomes more common it is important for businesses to find ways to differentiate themselves from their competition and build brand loyalty. One simple way is by giving gifts.
How do you give a great gift? Personalization plays a large role in this. Consider the impact of a personalized note with a grocery order thanking the customer for their purchase; or samples that compliment the item purchased.
For example, since Walmart rolled out its grocery pick-up and delivery services in 2019, it often includes goodie bags with orders. Each bag contains half a dozen samples and a note thanking the person for their order and encouraging them to write a review. Walmart also includes coupons for products the customer has previously ordered. This strategy accomplishes multiple goals: connecting with the customer, creating goodwill, showcasing new products, prompting new sales, building brand loyalty and better yet securing reviews and referrals.
There are three steps to giving great gifts: 1) personalization 2) relevancy and 3) a call-to -action. The gift, whether it is a coupon or a sample, should contain messaging that identifies its purpose. You want the customer to know this item is a free sample and is meant for them. Next, the item or discount should be relevant to the products ordered. Lastly, include a call-to-action to leave a review, connect online or continue the conversation in some manner. If you want feedback and engagement, don't be afraid to ask for it.
Need more tips on how to leverage your packaging to grow e-commerce? Check out our other blog posts on this hot trend.