E-commerce has been a lifeline and massive growth opportunity for businesses during the COVID-19 pandemic. Unable to interact directly with their customers, businesses worldwide had to embrace digital interactions and transactions. In 2020, e-commerce surged from comprising 14 percent of global sales to 22 percent of all sales.
While e-commerce has many benefits, it also presents marketers and brand managers with new challenges. How do companies promote engagement and build brand awareness when customers are not coming into a store or talking to an employee. How can brand managers build customer loyalty remotely?
Packaging has always played an important role in branding; however, its potential is increasing with the growth of e-commerce. At the end of 2020, marketers said their top priorities were growing brand awareness and ensuring their brand messages were delivered. Delivered packages are one of the most secure, tangible, memorable methods businesses can use to reach their customers. Whether it’s branded logos and graphics on shipping boxes, product packaging, or creative inserts, savvy marketers and brand managers are using brand messaging to create loyal customers and fuel sales.
What are the best strategies around packaging that brand managers can use to build brand loyalty? How can they maintain a consistent message? Over the next few weeks we’ll cover five effective strategies to ensure your boxes and packaging are telling your brand story and connecting with your customers.
Skip ahead to the first strategy here.