When it comes to marketing your product in a retail environment, few techniques outperform point-of-purchase (P.O.P.) displays. Brands love the ability to differentiate their product from their competitors, gain top visibility and provide educational messaging to entice buyers.
Despite the benefits of creative, fantastic displays, make sure you request and follow each store's merchandising guidelines. Different retailers have unique requirements for their P.O.P. displays, so make sure you know what they are before the design process so you aren't spinning your wheels or wasting time on revisions. If the store you are targeting doesn't offer guidelines, visit a physical location to assess the layout and current displays.
For example, some retailers may allow free-standing displays, while others need your product to fit into a specific format or existing structure. Some retailers only accept displays of one size. You will need to know how much space you have to work with and dimensions like shelf depth, height, and width. Other questions to ask are: is there power available for your display and does the store allow interactive or video elements?
Store owners and managers have different goals than brand managers. They need displays that are functional and flexible. Your P.O.P display should be easy to set up, tear down and reconfigure based on changing inventory or floor availability. The best P.O.P. displays are light enough to move around as needed and easy to dismantle and recycle after they are used.
Need help planning your next point-of-purchase display? Contact us for sketch-to-store solutions that put your brand in the spotlight.