What are the first steps after the design is finalized and approved to print? How long does it take to print? How is print quality monitored? How will the final solution be delivered?
These are all important questions for brand managers to ask to plan and manage marketing campaigns and product launches.
Below is a roadmap of what happens during each stage of packaging design, including pre-production, production and post-production from a brand manager’s point of view.
Pre-Production
The pre-production stage of packaging design includes the creative and design process. It starts with defining the purpose of the packaging, determining the function of the packaging, and designing the messaging and graphics. This is also the stage where you and the packaging designer establish the production timeline. Once the final art is in hand and approved, production can start.
Define the purpose of your packaging.
Define the function of your packaging.
Design the messaging and graphics.
Establish a production timeline.
Art approval
Production
Once a packaging design has been finalized and is approved to print, the next stage is production. Production includes the actual printing of graphic packaging solutions. During the printing process, various quality control measures take place on the manufacturer’s side.
Printing
Die-cutting
Folding & gluing
Quality control
Post-production
The delivery of the final product will depend upon your unique needs. The final product may be shipped to a designated location for processing, or you may elect to use post-production services that handle the process after printing. You may need more than a final printed box to accomplish your goals. Peachtree Packaging provides post-production services that take place in the company’s 150,000 square-foot warehousing and fulfillment center. Services include: inventory management, pack out and assembly of boxes, storage and warehousing, as well as shipping directly from Peachtree Packaging to your preferred fulfillment facility.
Pack out and assembly
Storage/warehousing
Inventory management
Shipping
Delivery